Hexolve Brand Kit v1.0

01 — Logo

Logo variations

Hexolve

Primary — dark bg

Hexolve

On light

Hexolve

On accent

Minimum clear space

Hexolve

Always maintain clear space equal to the height of the "H" on all sides. Never stretch or distort.

02 — Color

Color palette

Primary

Electric Lime

#C8FF00

Brand accent

Void Black

#080810

Primary bg

Off White

#F0EDE6

Primary text

Secondary

Lime 45%

#C8FF00 / 45%

Muted accent

Off White 45%

#F0EDE6 / 45%

Muted text

White 8%

#FFFFFF / 8%

Borders

03 — Typography

Type system

Display / Headings

Syne

weights: 400 · 600 · 700 · 800

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Body / UI

DM Sans

weights: 300 · 400 · 500

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Style Display 1

Font Syne 800

Size 56–96px

Leading 0.95

Intelligence
Engineered.

Style Display 2

Font Syne 700

Size 32–56px

Capabilities that move the needle

Style Heading

Font Syne 600

Size 18–22px

AI Solutions & Custom Software

Style Body Large

Font DM Sans 300

Size 16–18px

We don't just write code. We engineer intelligence — systems that learn, adapt, and compound in value over time.

Style Label

Font DM Sans 400

Tracking +0.15em

What we do · Our arsenal · How we work

04 — Spacing

Spacing scale

4px

0.25rem

8px

0.5rem

12px

0.75rem

16px

1rem

24px

1.5rem

32px

2rem

48px

3rem

64px

4rem

80px

5rem

96px

6rem

112px

7rem

05 — Components

UI components

Buttons

Start a project →

Primary

How we think ↓

Ghost

View services →

Outline

Tags & labels

Intelligence Engineered

AI-First

Section label

Service card

01

AI Solutions

LLM integrations, computer vision, NLP pipelines built for production.

06 — Shape

Border radius & borders

0px
Buttons

2px
Tags

4px
Containers

20px
Pills only

50%
Avatars

0.5px border — default

1px border — accent hover

2px bottom — card active

07 — Usage

Do's & don'ts

✓ Do

Use Electric Lime (#C8FF00) as an accent only — never as a background for large areas

× Don't

Don't use Lime as a primary background — it reduces contrast and cheapens the brand

✓ Do

Use Syne 800 for all display headings. Keep tracking tight at -0.03em to -0.04em

× Don't

Don't mix Syne with other display fonts. Don't use Inter, Roboto, or system fonts

✓ Do

Use generous negative space. The dark background earns its power through breathing room

× Don't

Don't crowd elements. Don't use purple gradients or neon glow effects on any asset

✓ Do

Use uppercase + wide tracking for labels and navigation links only

× Don't

Don't set body copy in all-caps or apply wide tracking to paragraph text

08 — Voice & Tone

Brand voice

Precise

Every word earns its place. No filler, no fluff.

Confident

We state facts. We don't hedge or over-qualify.

Forward

We talk about what's possible, not what exists.

Human

Tech expertise without the jargon wall.

Writing examples

Use

"We engineer intelligence — systems that learn, adapt, and compound in value."

Avoid

"We provide comprehensive end-to-end innovative tech solutions for your business needs."